Does this sound familiar?
You’ve been sitting on your big idea for months… maybe even years.
You know it could bring in more income, give you more freedom, and help you reach more people, but somehow, it keeps getting pushed to the back of the list.
It’s not that you don’t want it badly enough.
It’s that:
The tech feels overwhelming.
You don’t have time to figure it all out.
You’ve tried piecing it together before, and it was exhausting.
Meanwhile, every month you wait, you’re leaving potential sales (and impact) on the table.
The Truth is...
You could spend weeks figuring out platforms, setting up pages, writing emails, testing payments, fixing integrations, and praying it all works on launch day.
Or... you could hand it to someone who does this every single day, who knows exactly how to map, build, and launch without the drama… so you can stay in your zone of genius.
Imagine this, instead..
☑️ You have a clear, step-by-step plan for your launch.
☑️ All the tech is set up, tested, and working smoothly.
☑️ Your sales page looks great and connects with your ideal clients.
☑️ Your emails go out automatically while you focus on your audience.
☑️ You launch feeling confident, supported, and stress-free.
That’s exactly what Expertise Unlocked is designed to do.
Why this works (and why you'll love it!)
I don’t just “set up funnels” - I create the right funnel for your business, based on strategy first, tech second.
With over a decade working in workflow, automation and IT projects; a launch & funnel strategist certification, and my role as a recommended Funnel Sketchers specialist, I know how to make sure your build actually works... not just in theory, but in real life, with real clients.
You’ll never get a cookie-cutter setup. You’ll get a bespoke and beautiful, ready-to-launch build that’s mapped around your goals and your customer journey.
WITH YOU EVERY STEP
My “Map It, Build It, Launch It” Framework
Here's how we go from idea to income, without the tech headache!
01
Map it
90-minute strategy session to define your goals, audience, and offer.
Full funnel map showing every page, email, and automation.
Clear build plan with timelines & milestones so you know exactly what’s happening when.
02
Build it
Audience building, masterclass & challenge funnels to suit your launch.
Course or Programme build with full sales page and checkout.
Automated email sequences & payment integration.
03
Launch it
End to end testing and final updates.
Handover for you and your team so you know exactly what's happening when.
14 days WhatsApp support during launch to fix, adjust, or troubleshoot.
What's Included..
Full Strategy & Mapping Consultation (worth £750)
Bespoke Funnel Build will include as many of the following as we need for your goals (worth £5000+ as build only)
Lead Magnet Funnel
Challenge Funnel
Masterclass Funnel
Sales Page with Checkout
Course or Programme Build
Community / Membership Build
Email Templates & Automation
Full end to end testing & review (worth £1000)
Zoom handover for you and your team (worth £197)
1-2-1 WhatsApp support for 14 days during launch (worth £2000)
Total Value = £8947
CLIENT LOVE
Neena says:
She put me at ease, was really patient & delivered exactly what I wanted.
Laura is an outstanding Tech VA that my small business simply couldn't do without.
I was so stressed when I contacted her and embarrassed at how little I knew. She soon put me at ease, was really patient in listening to my requirements and delivered exactly what I wanted.
Her communication is first rate and I'm so glad I found her. Can't recommend her enough.
Meet Laura - Systems Strategist and the Calm in Your Tech Chaos!
I help brilliant entrepreneurs turn their big ideas into reality with strategy-led builds that take the stress out of launching.
With over 10 years in IT project management and tech delivery, I’ve worked with everyone from NHS teams to online coaches.
These days, I’m a recommended Funnel Sketchers specialist and certified launch & funnel strategist, working with coaches, creators, and service-based business owners to help them launch without the overwhelm.
If you want to bring your course, membership, or programme to life without drowning in tech, you’re in the right place.
CLIENT LOVE
Cheri says:
You’ve reduced the tech stress and it’s much appreciated.
Laura at Back Pocket Office has been superb with her tech help.
She is easy to speak to, clear and concise in explaining steps I needed to take and got the task completed in the timescales we discussed.
Having needed accountability, Laura was great at supporting me with that ensuring I took the action steps I needed to so she could do her bits. I would highly recommend her services and will be definitely using them again in the near future.
Thanks Laura, you’ve reduced the tech stress and it’s much appreciated.
My Approach..
Strategy First, Tech Second
Every build starts with a clear, tailored strategy that fits your way of working – so the tech supports your business, not the other way round.
The confidence of "done with you"
From mapping the customer journey to building your funnel, I handle the details while keeping you involved and confident every step of the way.
Over a decade of systems & workflow expertise
With 14 years in the NHS and a certification in launch & funnel strategy, I know how to design systems that work in the real world.
My Promise to You
If something breaks or doesn’t work in the 14 days after you launch, I’ll fix it at no extra cost.
I don’t just hand over a build and disappear, consider my your partner in tech crime to the end.
The Payment Plan
Both options give you the exact same level of service and support - I don't believe in missing out for splitting the payment if that's what works for you!
Pay in Full
Single payment of £4996
Payment Plan
4x Monthly payments of £1249
A reminder of what you'll get..
Full Strategy & Mapping Consultation (worth £750)
Bespoke Funnel Build will include any of the following (worth £5000+ as build only)
Lead Magnet Funnel
Challenge Funnel
Masterclass Funnel
Sales Page with Checkout
Course or Programme Build
Community / Membership Build
Email Templates & Automation
Full end to end testing & review (worth £1000)
Zoom handover for you and your team (worth £197)
1-2-1 WhatsApp support for 14 days during launch (worth £2000)
Total Value = £8947 and yours, all inclusive for just £4996 (payment plan available)
Real Results: Client Stories
Jo Halls - Style & Confidence Coach, Co-owner of Boniface Salon
I’ll be honest, I am a complete technophobe. Sales pages, funnels, email flows… all those things make my head spin.
I’ve done courses, tried to figure it out myself, but I just hated it. Then along came Laura from Back Pocket Office, and honestly, she’s been a total lifesaver.
She offered a free chat, and I just knew she could do everything I needed! We looked at what I wanted to achieve as an end goal, then we worked backwards!!
She swoops in like a little tech superhero! I couldn’t do it without her… from building my sales pages, setting up my funnels, making all my email sequences run seamlessly (even if I don’t actually know what half of it’s called 🙈).
The best part? I don’t even have to think about it anymore, because I know she’s got it handled. It’s all working brilliantly now!
She’s there on WhatsApp, answers my calls at ridiculous o’clock, and just makes the impossible feel effortless. Laura really is a superstar, so if tech makes you want to cry into your coffee, she’s the one you need in your back pocket!
The Frequently asked Q’s
Here are the answers to some of my most commonly asked questions.
If you're wondering about something that isn't answered below, just reach out, or book a free enquiry call to discuss your specific requirements.
What if I don’t have all my content ready yet?
That’s fine! We’ll map your launch together so you know exactly what’s needed and when. You can be creating your content while I build the tech.
Do I have to be using Funnel Sketchers or GHL?
Ideal but not essential - we're best know for our expertise in GHL/Funnel Sketchers, but if you already have an established platform just get in touch, my team have wide ranging experience so we may still have the skills to help.
How long will it take?
The standard timeline is 6 weeks from your strategy session to launch. If you need a bit longer, or have a different timeline in mind, just let me know during your initial enquiry.
What if something goes wrong during launch?
You get 14 days WhatsApp support to help you during launch if anything goes wrong, or any tweaks are needed. Don't worry, we won't just build it and run!
I’ve had bad experiences outsourcing before - how is this different?
You're not paying a VA just to build here - you're getting a strategic partner for your launch. We're invested in your success from start to finish!
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