ABOUT
BEHIND THE BRAND
Hi, I'm Laura
I help online service providers, coaches, and business owners build smarter in HighLevel - so the tech supports the way they work, rather than getting in the way of it.
I've spent the best part of two decades working in workflow and automation. The tools have changed. The thinking hasn't.
I didn't fall into this by accident. Well... actually, I did.
I spent 14 years in the NHS as a workflow and automation specialist, followed by three years in healthcare IT as a technical project manager. Process mapping, system implementation, making complex things work simply - that was my world.
But corporate life didn't give me what I needed most: the freedom and flexibility to be there for my family. So I left. And like a lot of people who leave employment to start something of their own, I didn't land immediately on the thing I was meant to be doing.
Back Pocket Office started as a VA agency. It evolved. And somewhere in that evolution, I found my way back to the work I'd always been good at - the tech, the systems, the processes - but this time for small business owners instead of healthcare organisations.
What I found was this: the one thing that stopped so many brilliant business owners in their tracks - the tech - was the thing that came most naturally to me. The thing I genuinely loved doing.
I'd brought corporate-level systems thinking to small business. And it turned out that's exactly what people needed.
Lead with purpose, build with heart, scale with simplicity.
Why HighLevel? And why only HighLevel?
It didn't take long after I started working in online business tech to discover GHL, and once I did, the decision to specialise was an easy one.
Here's the thing about GHL: it gets a bad reputation for being complicated. And I understand why - it's a big platform, it does a lot, and without the right direction it can feel overwhelming before you've even logged in properly.
But that reputation isn't really about the platform. It's about how it's been set up, or not set up, or set up without any strategy behind it.
With the right approach, GHL is genuinely one of the most powerful and most practical platforms available to an online business owner. Pipelines, courses, communities, email marketing, social scheduling, funnels - all in one place, all connected, all working together. No plugging five different tools into each other and hoping they talk.
I chose to go "all in". Not because I can't work in other platforms - I can find my way around most of them - but because I know that real expertise comes from being in a platform every single day. Testing it, building in it, understanding its nuances, knowing its limitations, and figuring out its best practice from the inside.
That's what you get when you work with me. Not someone who can figure it out. Someone who already knows.
I Believe In...
Simplicity, Always
Business doesn't need to feel complicated. I'll always look for the clearest, cleanest way to build something - no unnecessary complexity, no tech for the sake of tech. Just systems that work and that you can actually use.
Confidence at Every Step
Whether you're outsourcing a build or learning to do it yourself, you should always know what's happening, why it's happening, and how it connects to your bigger picture. I don't disappear into a build and reappear with something you don't understand.
Intention Behind Every Build
Strategy comes first. Every workflow, every page, every funnel is built with a purpose - because stacking automations you don't need is just a different kind of chaos. We build the right thing, not just anything.
Human-First Business
Automation doesn't mean impersonal. The best systems are the ones that make your client experience feel more thoughtful, not less. Tech should enhance the heart behind your business - not replace it.
Who I Work With
My clients are online service providers - consultants, copywriters, designers, coaches - who are good at what they do and want the tech behind their business to match.
Some are just getting started with GHL and want to build it right from the beginning. Some have had an account for months and haven't fully cracked it. Some are established and ready to hand the whole thing over to someone who knows what they're doing.
What they have in common: they're running real businesses, they value doing things properly, and they'd rather invest in getting it right once than muddle something together and redo it in six months.
Wherever you are with your systems, there's likely a way I can help.
