- ABOUT LAURA AND BACK POCKET OFFICE®
Automation.
Training.
Workflow Design.
16 years of experience, translated into small business.
I spent over 16 years designing workflows and building systems in Healthcare. Turns out those skills translate rather well to helping small businesses do the same thing.
THE BACKGROUND
Where it all comes from.
The industry has changed. The thinking stayed the same.
Here's the story behind Back Pocket Office®, and why it matters for your business.
14 YEARS
NHS Healthcare Scientist - Automation & Training
I started my career in the NHS as a healthcare scientist, specialising in automation and, increasingly, training. I loved making complicated things simple. Teaching people to use systems confidently. Figuring out how processes could work better.
2.5 YEARS
Healthcare IT - Technical Specialist & Solutions Manager
Then came Healthcare IT - and a PRINCE2 project management qualification.
As a technical specialist and solutions manager, I worked with large NHS teams to understand and map their workflows, then translate that thinking into system builds.
2003 TO PRESENT
BACK POCKET OFFICE®
All those years of workflow strategy, system design, project management and technical training - it turns out they translate perfectly into helping small online businesses build the infrastructure they need to grow. The context is different. The thinking is the same.
THE PLATFORM
Why HighLevel - and why it matters!
In early 2024 I was introduced to HighLevel (via a white label version called Funnel Sketchers) and started using it in my own business before I ever recommended it to a client. I haven't looked back.
It's a genuinely brilliant all-in-one platform that brings together everything a small business needs in one place. And it keeps getting better. I became a certified GHL admin in 2025 and it's now the platform I build my own business in and the platform I trust.
When I recommend GHL to clients, it's because I use it myself and I know what it can do - not because it's convenient.
CRM & Pipelines
Automations
Funnels & Pages
Courses & Communities
Email Marketing
Invoicing & Payments
Calendar Appointments
Social Media
If you'd like to see inside GHL, register for my free WhatsApp demo here
What I Believe, Shapes Us
Not just buzz words generated by ChatGPT - these are the values that show up in every build and shape every decision made.
Strategy
Every decision, build and recommendation is rooted in strategy - in understanding your business, and building the tech to support it.
Trust
Our clients trust us with the inner wheels of their business. That responsibility is taken seriously, always.
Expertise
Certified, experienced and constantly learning and developing. Clients get the real deal - not someone figuring it out as they go.
Calm
Managing a business can feel fast-paced and messy at times. We bring clear, confident guidance and calm to the chaos.
BEYOND THE BUSINESS
A bit about the person behind it.
I'm Laura Robson.
Systems strategist, HighLevel expert, all round tech nerd - but also a mother, wife, sister, daughter who knows what it's like to try and scale a business while life keeps life-ing around you!
I started my journey into entrepeneurship to find that elusive balance where I can build something I'm proud of, while enjoying the freedom that being your own boss can bring too.
You might have found that that's not as easy as it sounds, and so did I!
The secret I found, is systems.
Building smooth, automated processes in your business means you can spend more time doing the parts you love, but also that as your business grows, you have the right foundations to let it.
For me that freedom means more time with my family, time to travel and not needing to stress if I accidentally spend 3 hours one morning down a Claude rabbit hole (if you know you know!).
What would that freedom mean to you?
